Small Biz Tips, Tricks & Trends
Afraid to take the small biz gamble?
I too was in your shoes...
I began
Jules Management & Consultingin Washington, DC in January 2009, I had the same fears. I wondered how I would run a business. I had questions about where to begin, how much money I needed to invest, questioned whether I could pay my bills without a full-time job. Every conceivable doubt that I could have, I had. Yet, what motivated me to action were three things:
(1) The buzz in DC about President Obama's Inauguration
(2) My Unemployment Check ceased (I was laid-off)
An entrepreneur in his own right, this Atlanta-based celebrity photographer was seeking photographers in DC for several inauguration parties. I told him I could do it. No idea where to begin. I projected confidence and he took a chance on me, without meeting me. So, I figured at the time, "If he believes I can do this, I guess I can do it ." Thus, Jules Management & Consulting began. He is one of my most loyal clients since. But, it all started with a gamble, on his part. (Good thing it worked out, right?)
While my initial decision to start my own business was a gamble, the decisions that have followed have been anything but random games of chance. I have been fortunate to meet great friends, associates and clients
who have fueled my passion for marketing, added more insight to my knowledge base, served as excellent referral sources and from these relationships, we each continue to learn and grow. Surround yourself with good people.
Now, more than a year later, armed with a solid marketing plan, a clear brand strategy, proven marketing processes, a database and key targets, I feel poised to fully launch a multi-dimensional, multi-divisional marketing agency before close of the year. Until then I plan to help new and existing small biz owners "beat the odds" of small biz failure and win big. I know what it takes. I have already made the mistakes and I continue to make some. But, now I can help my clients pull together a strategy and bootstrap their operations to avoid similar traps in their small businesses - one of the riskiest investments a person will ever make. Your business is not for the weak, meek or faint at heart. My mantra is "Win big or go home!" I try not to make excuses and I accept none. Successful business owners are scared no more.
I love to help when I can, if you have a question, need referral to a reliable vendor or want to know how to meet the right people, email
jules@julesmgmt.com!
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Marketing Tip:The Power of 8 - 8 Emails in 8 weeks...Looking to generate quick revenue? Schedule 8 weeks, gather the contact information of your "sphere of influence" (friend, family, colleagues) and each week, create a powerful message and send them an email with one message about your biz, which asks them to conside...r you for their business needs or refer you to their friends and family.
Depending on the size of your sphere, at the end of 8 weeks, you should have generated about 4 to 5 leads per 100 people.
www.julesmgmt.comProfessional Sales, Marketing and Business Consulting Services for Entrepreneurs, Small-Businesses and Non-Profit Organizations
Monday, October 19, 2009
Friday, September 25, 2009
It's late and I am attempting to meet one of my client's deadlines for delivery of market research on local logo and web designers in the area. But, I was absolutely dumbstruck by the sheer number of companies help with marketing and design in the DC Metro Area.
A marketing consultant owes a great debt of service to relationships with savvy printers, designers, graphic artists, web designers, photographers, videographers and event planners. I know I could not do my job without help from these invaluable resources. So, from time to time I will note the names and contact information of local vendors that you can refer to if you need to create polished, professional and SAVVY printed, marketing documents.
So, I ran across the following list of printers in the Washington, DC area and wanted to share the names of these companies with you. I have no personal or professional relationship with any of the companies. Nor do I have a recommendation for the printing company you should use. But, I do recommend that as a savvy business owner or entrepreneur that you go out and get multiple quotes. Remember, be specific and negotiate!
Here you go! Please feel free to reply with a printer that I did not mention, but that you personally recommend:
See my list of Local DC Printing Companies:
May 30, 2009
Designers from across the globe, as far away as London, England are scheduled to compete in the 1st Annual African Designer and Model Competition, which aims to create a unique business platform for fashion designers, fashion professionals and recessionistas who still want to take on the world – in style!This exciting show has been lauded by fashionistas, trendsetters and the media for its innovative concept and ingenious flair for social media networking to bring couture, African fashion to the masses!
Designers and models will share the runway and compete to win: cash prizes, a feature in (2) major African publications, and an exclusive interview with Africa in Demand! Expect a show by "Project Runway's"Liberian designer, Korto Momolu!
And, that’s not all - vendors are registering at break-neck speeds for the opportunity to display retro African designs and textiles, high-tech gadgetry, exotic and antique African jewelry, designer goods and custom handbags. Food, wine and cocktails will also be available.
February 3, 2009
Mills Building Barbershop@ 1711 G Street, NW, Washington, DC hires Jules Management & Company for retail marketing consultation and business development plan.
Rocky Garnes, owner of Old Mills Building Barbershop hires Jules Management & Consulting to provide sales strategy, retail consultation, product strategy and event planning consultation. For more information, please email Jules: jules@julesmgmt.com!
January 30, 2009
Canopy, a green roof company, hires Jules Management & Company to head their brand development and marketing strategy efforts.
Sarah Murphy, President of Canopy and horticulturalist, provides Canopy's landscape design and creative green roof designsto improve the look, feel and environmental impact of roofs and gardens across urban cities everywhere.
For more information, please visit their website: greenroofcanopy.com!
INAUGURATION WEEKEND EVENTS:
January 20, 2009
President Barack Obama becomes the 44th President of the United States!
TeamBBC.com held one of many celebratory events at The Park on 14th Street in DC to celebrate President Obama's ascension to the highest office in the country!
Jules Management & Consulting and ExclusiveAccess.Net DC were invited by Adrienne and Team BBC to cover the top-notch celebrity events at LOVE nightclub and The Park! Photos available at teambbc.com!
For more information about future events or bottle service, please visit their website!
January 16, 2009
Neyo and his non-profit, The Compound Foundation held an inauguration event at the House of Sweden in Washington, DC. Jules Management & ExclusiveAccess.Net were there to photograph the event. Both Compound Foundation and the Carmello Anthony Foundation received $10,000 checks in support of their foundation, from Perennial Sports and Entertainment. The event was attended by Washington Redskins Player, Lee Torrence, Carmello Anthony, his fiance LaLa, formerly of MTV and of course, NeYo.
ExclusiveAccess attended on behalf of Jamahl King and S.T.E.P.S. Event Planning firm in Atlanta, GA. Please visit their website at http://www.stepsevents.com.
Friday, January 16, 2009 join Ne-Yo, the Compound Foundation and other celebrities, in Washington, DC, as they invite Howard University college students and neighborhood community members to bowl in celebration of Barack Obama's historic inauguration.
Jules Management & Consulting has been picked to manage the strategic marketing, event coverage and market expansion initiatives of Exclusive Access, Inc. in the Washington, DC and Baltimore areas. (December 24, 2008)
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